Nov

24

Caveman Ads Getting Old

By admin

What started out being mildly funny has now become embarrassingly stale. Do you still laugh at those cave man auto insurance commercials? Of course not. It’s played. They should really retire that whole concept before it turns into something ugly that does damage to the company image. That is, if you can even name the company who runs those ads. Can you? Yeah, most of you probably can, despite the fact that these commercials have absolutely nothing to do with selling auto insurance.

For those of you that can’t name the company, it’s Geico. This isn’t their only ad campaign currently running. Unfortunately it isn’t their only bad ad campaign currently running either. They also have that stupid gecko with the British accent being followed around by the naturalist (who also has a British accent) observing his behavior. What’s that about? Humor? Couldn’t somebody have told these guys that those spots are not even remotely funny? And what’s with all the English accents when trying to sell auto insurance in America? If this is British humor, that might explain things – but it still doesn’t excuse the bad ads.

All right I’m going to give Geico a break here and recognize them for an outstanding ad campaign that they ran in the recent past. The one where people in perilous situations set you up to hear them answer important questions with I just saved a ton of money on auto insurance by switching to Geico. That campaign rocked. Some of those commercials fooled absolutely everybody until the end when they pulled the “gotcha.” Usually they set you up to where somebody said But I have good news…. It was entertaining, it was brilliant, and most importantly it had everybody in America imitating it around the office water cooler (trying to “get” their co-workers with the But there is good news line).

The current ad campaigns really suck by comparison, especially the Geico gecko. The cave man ads started off being funny, because the characters in the ads are entertaining. But they have apparently played this angle out to it’s full potential. In the beginning just the angry stares of the characters were hilarious. But they were funny in a light-beer commercial kind of way, not in a way that does any real product branding.

It wasn’t long after the ad campaign started before a sitcom with the cavemen hit prime-time TV. It failed miserably and was soon canceled. Apparently they ran out of good plots just as fast as the commercials ran out of usable spins on the concept.

The current angle on the cavemen is having Geico signs pop up in unexpected places, resulting in the cavemen throwing their hands up in the air in disgust. It ain’t funny. It’s not entertaining. It’s…… old. I’m getting sick of these guys and I can’t imagine any new spins that are going to save them. If this company insists on pushing this ad campaign on us any further, they are going to be in danger of generating the same disgust the cavemen have for their company in the people watching the commercials. I am just about there.

And by the way, ads that depict people being disgusted with your company are a really stupid idea, no matter how you spin them.

Papa Riah

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